Meaningful folky song ad
A nice breakdown of the ways in which television advertising uses whimsical folky-indie songs nowadays;
Are you the marketing exec for a technology/car/entertainment brand? At a loss as to what sound to put behind your latest concept ad? Do you enjoy ads w/ people ‘doing normal things’ but also being kind of ‘original’ and ‘authentic’ at the same time? Are you are fan of slow-motion, drifty editing techniques? Do you like to ‘empower’ your customers? Do you prefer not even to call yr customers that, rather “partners in happiness maximisation”?
